Tag Archive: supplemental register

According to Trademark law, marks that are not eligible for registration on the Principle Trademark Register, but are capable of distinguishing an applicant’s goods or services, may be registered on the Supplemental Register (TMEP §§815).  Most small business owners and others filing for Trademark protection have never heard of the Supplemental Register, but it can often be helpful to Trademark applicants.  The Supplemental Register can...

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The Trademark Totem Pole

April 1, 2016

According to Trademark law in the United States, there is a continuum, or Trademark Totem Pole, as I refer to it, by which trademarks are classified. The upmost protection is afforded to the marks at the top of the pole, while those marks at the bottom of the totem pole are afforded little or no protection. Fanciful marks are marks that have no meaning or...

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