Tag Archive: IP law firm

The Trademark Totem Pole

April 1, 2016

According to Trademark law in the United States, there is a continuum, or Trademark Totem Pole, as I refer to it, by which trademarks are classified. The upmost protection is afforded to the marks at the top of the pole, while those marks at the bottom of the totem pole are afforded little or no protection. Fanciful marks are marks that have no meaning or...

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